What is a Sales Funnel and How to Build one?

What is a Sales Funnel and How to Build one?

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Website traffic and conversion are two key elements to any business. While your website is useful for your target audience, another equally important tool is the sales funnel—how a user progresses through the sales process. The sales funnel is a graphical representation of the path a potential customer takes to become a paying customer. It explains the various stages of the process, the various key actions to take, why they are important, and what are the results. 

Plan Your Funnel

While there are numerous advantages to employing a sales funnel, what is more important is that you understand how to construct one in order to maximize conversion rates. Determine your persona, grasp their decision-making process, and anticipate their likely reaction.

Offer Something of Value

The most important thing you can do to develop a sales funnel is to make a valuable offer. This alone will not convert a visitor into a buyer but it is the first step in the process. The offer of value is the greatest amount you are willing to take in exchange for your personal assistance or assistance with a project. How about a barter? In exchange for their contact information, you can give an ebook, a pdf guide, or an infographic.

Create a Landing Page

Creating a landing page for your sales funnel is a prerequisite to driving more leads through your funnel and converting them into appointments. It allows you to set expectations for the people that visit your website by giving them the details of what they can expect from your products and services. Having a highly engaging and effective landing page in place provides you with a platform that will convert your visitors into customers to test your marketing and advertising strategies.

Nurture the Prospect

Once you’ve identified your target audience and they have expressed interest to buy, you must nurture them until they become a customer and become profitable. You can automate your emails, phone calls and text to create consistent and compelling messaging.

Close the Deal

Sales Closing is a critical moment in a salesperson’s career, where their hardwork and determination is put to the test. It requires the salesperson to make the right pitches and get the final decision from the buyer. There are numerous ways to close a deal—and plenty of advice available on how to do it.  

Get Reviews

Getting reviews is one of the best methods to boost your conversion rates, and with recent statistics proving that reviews affect customers today, reviews are more essential than ever. Reviews bring potential clients to your website, increasing the likelihood that they will purchase your product or service. In turn, this leads to increased sales, which can lead to increased profits. Thus, it is important to develop a review system that will foster 4 and 5 star ratings.

Keep the Process Going

Once you have identified which campaign is working on your funnel, keep the momentum going by optimizing the campaign. Rinse and repeat.


The sales funnel is an important part of the sales process and should be designed and configured properly to maximize sales funnel performance. Most importantly, it should be set up in relation to the company’s sales and marketing strategy to ensure maximum sales opportunities are met and the best possible results achieved.

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