8 Things to Remember When Building a Marketing and Sales Funnel

8 Things to Remember When Building a Marketing and Sales Funnel

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We all want to close more sales, but getting prospects to buy your products or services is a lot easier said than done. Not to worry, though. This post will provide you what you need to build a sales funnel that actually works, so you can start getting results and closing deals.

Define your customer

One of the most critical things to do when building a successful online sales funnel is to define your customer or buyer persona. Understanding and defining your customer is crucial to creating a sales funnel tailored to attract your target customers. Which age group do they fall into? Are they working? Do you wish to relate to hobbyists? If they fall under different categories, identify each target buyer persona and create a strategy on how to connect to each one. 

Know your customer inside and out

As you know, the secret to potential growth is knowing your customer inside and out. And if knowing your buyer is the key, you will have to go above and beyond to get started with a reliable research tool to get you started and to drive your marketing towards them.

Put your customer on a pedestal

Whether you’re talking to a prospect or your own customer, the answer is always the same: Make them embrace you. We all know we should be nice to people, but the real test is how well you can get them to be nice to you. When you’re dealing with someone who’s always had a negative view of you, you have to work extra hard to make them feel good about getting to know you. This means approaching every conversation with a strong sense of confidence and a willingness to help them, even if they’re not ready to tell you what they need. And while you’re at it, don’t forget to ask them a lot of questions about themselves!

Create an irresistible offer

Whether you’re selling to new prospects or existing customers, attracting them to want to buy from you is nearly impossible without a lead magnet or proper sales presentation. A solid sales presentation is essential to closing sales. But you can’t just waltz into your sales presentation with only a sales pitch. You need to build trust, respect and credibility first.

Always stay in touch with your customer

There is something far more important than just a company’s products or services. It is the relationship you have with your customers. In fact, this is a more important part of your company that many people have overlooked. It is one of the most important aspects of your business, and yet often overlooked.

Make adjustments to your sales funnel as you learn more about your customers

When you create a sales funnel, you want to start with the end in mind. Your sales funnel should be optimized for your particular goals and conditions. However, as you learn more about your customers, their buying habits, and their pain points, you eventually have to make adjustments to your sales funnel as you learn more about what is working and what isn’t.

Analyze your sales funnel and the results for improvements

Most of us have seen the sales funnel used by marketing professionals. It shows the progression of prospects down through a number of stages, as well as the sales person’s actions. Unfortunately, it isn’t perfectly straightforward to follow, so many sales professionals overlook the process, and therefore miss the opportunity to improve their business. If you want to stay ahead of the pack, your sales funnel must be analysed, and the results used to improve. By analyzing the results of the sales funnel, you can gain insights on the various elements of the sales process. 

Learn from other successful people in your niche and copy their success

It is said that if you want to know the key to success, then you must first look at other successful people in your niche. In the business world, there are a few people who have achieved incredible success using marketing funnels, and it is because they have worked hard on the fundamentals. While there are many concepts and strategies that can help you achieve success in your niche, it is important to understand why and how these businesses succeeded, and then to apply these lessons in your specific situation.


To build a sales funnel that actually works, you need to learn how to use the structure and optimal content to get prospects to take action and create a sale.  You have to ask yourself: why would someone buy my product or service? What are they looking for? What problems will they solve? Once you have a clear idea of your ideal customer, you should then figure out how you can best replicate that in your marketing and sales process.

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